Case Study
MANGIA’S attracts site and resort visitors with CTV and display ads
“Quantcast was fundamental to our awareness and consideration strategy. Their real-time first-party data and measurement tools allowed us to reach our target and brought positive results in terms of new bookings.”
Gaetano Scancarello, Marketing Manager, MANGIA’S
Increase in site visits
Increase in booking
Part of Aeroviaggi Spa Group, MANGIA’S is the leading hotel operator in Sicily and Sardinia with over 1 million visitors a year to their 13 properties, steeped in Italian tradition.
Industry
Travel
Brand
MANGIA'S
Product
Advertise, CTV, Quantcast Advertising Platform
Challenge
MANGIA’S sought to boost awareness and consideration of their stunning resorts along the Mediterranean coast with the ultimate goal of increasing site visits and direct bookings. They wanted a partner capable of accurately reaching a precise audience with a multi-channel connected TV (CTV), desktop, tablet, and mobile approach, using technology that leverages AI and machine learning for targeting and optimization.
Solution
MANGIA’S recognized CTV as the ideal medium to showcase the guest experience of “the authentic Italiana vacanza.” With Quantcast’s unique real-time data paired with simple multi-channel activation, they were able to connect with untapped audiences that no longer consume traditional TV, matching the precise profile of their ideal millennial and Gen X traveler. MANGIA’S followed up the big screen advertising with a video and display strategy to reinforce brand recognition. Finally, they activated a retargeting campaign to bring prospective travelers to their site.
Results
MANGIA’S “Live a Love Like Italy” campaign was a resounding success, attracting new audiences to visit their site as well as their resort. They achieved a 168% increase in site visits and a 37% increase in bookings.
