Humankind and machine excelling in perfect harmony
Quantcast elevates the best of machine learning and human thinking to optimize advertising for better outcomes. Maximizing its effectiveness, value, and opportunity in ways the world has never seen before…
But it all started with a single observation.
Our founder, Konrad, noticed digital media measurement tools were collating patterns based on assumptions, not real-time data.
It compelled him to create Quantcast Measure.
In 2006, it was the world’s first audience measurement tool to use machine learning. In 2024, it’s still the only product that provides this service. Free to publishers. Used by 100 million global web destinations every single day.
Next up, we applied this refined thinking for advertisers.
The first managed-service DSP to use predictive models that didn’t rely on third-party data, it caused a stir in the industry. And upped performance, scale, and visibility across the board.
But we weren't stopping there. We connected our entire suite of tools, made them available to everyone, and delivered it all under one easy-to-use, all-consenting, self-serve platform...
The Quantcast Advertising Platform.
The platform you’re used to today. That uses first-party data and machine learning to deliver 100% addressability across our customers' audiences.
Which brings us to today.
Still a founder-led organization. Now a model for the future of advertising. And always aiming to level the playing field so everyone benefits from a free and open internet.
Meet the team that puts everything on the line, to go further, faster.
Industry Memberships and Affiliations
Trusted associates, guiding us towards the future of advertising
We are a diverse, aligned community with offices across 10 countries worldwide.
Go beyond what's humanly possible
Company
Resources
© 2024 Quantcast. All Rights Reserved.