Case Study
Copalli Rum tests creatives to optimize performance with Brand Lift Live
“Brand Lift Live by Quantcast with its real-time data measurement is a unique and valuable asset. We appreciated Quantcast’s consultative approach: each time they tested a new creative, we gained new learnings and insights.”
Zach Cochran, Vice President, Media Director Door No. 3
Brand awareness lift
Brand awareness ad with highest performing ads
Copalli Rum is a certified organic, single estate rum sustainably produced from ingredients sourced from the heart of the rainforest in Southern Belize, with the purpose of helping its preservation.
Industry
Alcohol
Brand
Copalli Rum
Product
BLL, Quantcast Advertising Platform
Challenge
Copalli Rum, a sustainable and fresh take on a craft spirit, sought to gain a better understanding of their target audience by evaluating which taglines and creatives resonated with different viewers. With a broad campaign target of 21+ interested in premium rum, rum cocktails, and rum recipes, they wanted to figure out what messaging and which platforms would be most successful with specific audiences.
Solution
Copalli Rum’s agency Door No. 3 chose to partner with Quantcast for its AI-driven advertising platform and real-time brand lift measurement tool. They used Quantcast’s Interest Based Audiences and lookalike modeling for prospecting as well as retargeting to focus on the ideal audience for Copalli’s new rum product. Simultaneously, they layered in Brand Lift Live by Quantcast™ (BLL) to test animated banners with different taglines and analyze which audiences connected with each one.
Results
With the power of BLL, Copalli Rum gained granular insights into how specific audiences were responding in real time to a range of creatives. Overall, the campaign was successful with a 23% brand awareness lift, with individual ads reaching as high as 69%.
The Partnership
