Case Study
Quantcast accelerates cookieless advertising for Crowd Louder Media
“Quantcast makes it easier for our trading desk to execute cookieless advertising campaigns alongside other tactics. Their platform has powerful targeting features like Facebook and Google but with the benefits of transparency into targeting and inventory. Other platforms support contextual targeting, but Quantcast’s visibility into 100 million media properties makes its scale for cookieless advertising superior.”
John Davis, Founder, Crowd Louder Media
Increased media efficiency
Crowd Louder Media is an independent agency that helps brand marketers, programmatic advertisers, and publishers meet their business goals while transitioning away from third-party cookies.
Industry
Independent Agency
Brand
Crowd Louder Media
Product
Cookieless, Quantcast Advertising Platform
Challenge
When managing campaigns across programmatic platforms, Crowd Louder’s advertising clients in retail, education, and hospitality industries were demanding cost-effective media buying that demonstrated performance without relying on cookies. Specifically, Crowd Louder needed to execute display, video, and native campaigns that engaged audiences at costs comparable to more cookie-dependent platforms such as Facebook, Google, and Yahoo DSP.
Solution
Quantcast’s Advertising Platform enabled Crowd Louder to skim only the most favorable ad inventory-based custom blocklists and Quantcast’s proprietary invalid traffic detection (Advanced IVT). Quantcast’s AI-driven technology also seamlessly optimized inventory selection by leveraging 1 trillion real-time data signals from more than 100 million web and mobile destinations.
Results
Key performance indicators such as phone calls, in-store sales, and website inquiries improved for each campaign Crowd Louder shifted to Quantcast. Additionally, Crowd Louder spent 61% less on third-party data providers without sacrificing performance.
