Case Study
Porter Airlines elevates conversions by 6x with full-funnel campaign
“Porter has spent the last number of years rebuilding its business from the effects of the pandemic, while also executing an ambitious growth plan throughout North America. Given the competitiveness of our industry, ambition and a willingness to take risks are some of the key factors to succeed. Not only is Quantcast open to taking risks, they also demonstrate accountability. We appreciate working with such an amazing team, as well as demonstrating the effectiveness of a full funnel strategy. We look forward to what’s to come in 2025.”
Calvin Tong, Digital Performance Lead, Porter Airlines
Increase in conversions
Porter Airlines is committed to effortless travel, onboard service, and amenities that enhance your journey throughout North America, all delivered in style and comfort.
Industry
Travel
Brand
Porter Airlines
Product
Cookieless, Creative, Quantcast Advertising Platform
Challenge
Porter Airlines wanted to elevate their marketing strategy with a full-funnel approach. They needed a partner that could integrate a rich media reach campaign alongside a conversion campaign.
Solution
Quantcast used lookalike modeling on Porter Airlines’ conversion event to find similar travel intenders and new plane ticket purchasers. To expand their reach, Porter Airlines ran their campaign in both cookie-based and cookieless environments. Quantcast’s creative team used engaging display formats, a Lightbox Expandable for the Florida launch and a Deck of Cards for the Vegas launch, to boost upper and mid-funnel awareness of their newest travel destinations.
Results
Porter Airlines exceeded their ambitious CPA goals, with Quantcast outperforming all partners for the entire quarter. By adding upper-funnel tactics, Porter Airlines achieved a 5x increase in qualified site visitors, which led to a 6x increase in conversions. With 20% of the campaign performance driven by cookieless audiences, Quantcast’s unique targeting ability allowed Porter Airlines to reach audiences that would have been missed, otherwise.
From Insights to Optimizations
With insights into the differences between their ideal audience in Canada vs. the US, Porter Airlines can focus on the demographics most likely to convert in each region. Canada converters, for instance, were more likely to be women above 50 with a degree, interested in real estate and food & drink, whereas US converters were more likely to be highly educated men with a high income, interested in the environment and personal finance.
