Case Study
Check-in to Premier Inn's success story: cost-effective video reach with Quantcast's CTV and pre-roll ads
“Collaborating with Quantcast and Matterkind over the last 12 months, we have successfully driven incremental reach beyond traditional AV advertising. Not only have we reached lightweight TV viewers cost effectively, but have aided brand saliency - punching above our weight in a competitive market, but especially in a post-pandemic, revenge-travel world.”
Lois Wright, Brand Marketing Manager, Premier Inn
39%↑
Lower blended CPM vs. goal
62%↑
Better reach than planned
Premier Inn is the UK’s largest hotel brand, with more than 83,000 rooms and 840 hotels.
Industry
Travel
Brand
Premier Inn
Product
Quantcast Advertising Platform
Challenge
Premier Inn wanted to promote their ‘Rest Easy’ campaign efficiently with an always-on video strategy, ensuring their video ads weren’t limited solely to either CTV or online video environments.
Solution
Leveraging Quantcast’s unique real-time measurement insights, their agency Kinesso created profiles of audiences intending to travel, to connect with them across both channels.
Results
They reached this audience with a 50/50 budget split, enabling high completion rates and reach, whilst maintaining a competitive blended CPM.
The Partnership
Brand: Premier Inn
Premier Inn is the UK’s largest hotel brand, with more than 83,000 rooms and 840 hotels.
Agency: Kinesso
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both agency partners and clients.
Company
Resources
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