Case Study
Royal Mail delivers ads to previously unaddressable consumers in cookieless environments
“Quantcast enabled us to drive exceptional performance outcomes for Royal Mail, even in cookieless environments, with their easy-to-use platform.”
Harry Fogelman, Programmatic Specialist, the7stars
More cost-efficient CPA
Lower CPA than nearest competitor
Royal Mail connects companies, customers, and communities across the UK, delivering a ‘one-price-goes-anywhere’ universal postal service to over 29 million addresses.
Industry
Postal Services
Brand
Royal Mail
Product
Advertise, Cookieless Solution, Quantcast Advertising Platform
Challenge
Royal Mail, a British postal service, wanted to connect with relevant audiences to drive stamp purchases with optimal CPA efficiency.
Solution
Their agency, the7stars, partnered with Quantcast for a full performance campaign in cookie-based and cookieless environments, so Royal Mail could expand their reach by delivering ads to the 50% of internet audiences not addressable with third-party cookies. They used Quantcast’s lookalike modelling off of site pixels to find consumers similar to previous stamp converters and retargeted site visitors.
Results
The results exceeded expectations with above average revenue and 314% return on ad spend (ROAS). The campaign was set up to optimise CPA efficiency and surpassed the goal by 80%. The dCPM also proved cost-efficient, which means Royal Mail got more impressions for the invested amount.
The Partnership
