Case Study
Secret Cinema reveals the right audience for immersive experiences to drive ticket sales
“The time required to set up a campaign and optimize is very minimal. We are able to focus more on providing insights for our clients.”
Matthew Valentine, Digital Account Manager, MFUSE
Better than goal
Minutes spent in the platform
Secret Cinema specializes in immersive cinema experiences.
Industry
Entertainment
Brand
Secret Cinema
Product
Quantcast Advertising Platform
Challenge
Secret Cinema sells tickets for interactive experiences at a secret venue. They wanted to drive ticket sales for a Stranger Things event. To drive marketing innovation, their agency MFUSE wanted Quantcast to help them gain audience insights.
Solution
Through Quantcast’s demographic insights, MFUSE determined that the £70k HHI audience was the best performing one. They activated an ad set to reach that segment.
Results
Secret Cinema’s performance improved by 20%, which was 46% better than their goal. Over the 31-day campaign duration, MFUSE only needed to spend 52 minutes in the Quantcast Platform, gaining time to understand Secret Cinema’s audience better.
The Partnership
