Case Study
Elevating Singapore Airlines far beyond 42,000 feet
“Only 1% of the European travel audience is in-market for Singapore Airlines flights, making it difficult to reach this niche audience. With Quantcast’s cookieless solution, we’re able to more efficiently reach our most valuable audience in previously untapped environments such as Safari, resulting in increased booking volumes and better return on investment.”
Rolf Thomke, Regional Manager Ecommerce and Digital Marketing, Europe, Singapore Airlines
ROAS, beating the campaign goal by 3x
More conversions than the site average
Singapore Airlines is the world’s most awarded airline, recognised for an elevated travel experience and service excellence.
Industry
Travel
Brand
Singapore Airlines
Product
Cookieless Solution, Quantcast Advertising Platform
Challenge
With only 1% of European travelers booking through Singapore Airlines, the World’s Best Airline came to us with two ambitions: maximize its reach internationally and, more pertinently, sell more tickets in Europe.
Solution
Singapore Airlines powered up Quantcast to launch its reach expansion strategy. Acknowledging the potential to double its addressable audience, it ran a six-month full funnel campaign to analyze the uplift a cookieless campaign could generate. Taking advantage of our limitless technology to:
- Zero in on two key markets — UK and Germany — running parallel cookieless and cookie-based campaigns.
- Use our Cookieless Breakdown to compare conversion volume and ROAS, and validate its cookieless investment.
Results
Singapore Airlines saw astonishing gains in sales and efficiency across Germany and the UK. And, because the Quantcast Platform prioritizes KPI-driven results, it could keep optimizing in each market:
- Driving 40% more conversions and 2.5x better ROAS in Germany’s untapped cookieless audience
- And unlocking 29% more conversions at 2.2x better ROAS in the UK instantaneously
- Seeing cookieless take them further than chasing crumbs ever could, the airline has already committed extra investment across the continent.
