The Total Economic Impact™

of the Quantcast Platform

Forrester Consulting named the Quantcast Advertising Platform a “next-generation DSP 2.0” in their Total Economic Impact™ (TEI) study. For the report, Forrester interviewed advertisers and marketers at leading brands and agencies to evaluate the business impact of using the platform for advertising on the open internet. They found that when compared to traditional DSPs, the Quantcast Advertising Platform offered:

• 44% increase in customer conversions: The Quantcast Advertising Platform increases audience reach and conversion rates across display and video campaigns, thereby increasing sales and profits.
• 50% time savings: The Quantcast Advertising Platform is intuitive, easy to use, and halves the time spent by digital marketers on planning, activation, campaign management, and reporting tasks.

To find out more about the benefits that both brands and agencies may expect to gain when using the Quantcast Advertising Platform, download the full Forrester TEI study.